3 Tips for Planning an Effective Human Rights Campaign

Humans across the world need help. They’re subjected to a variety of different environmental and human-caused ailments that harm them daily. Many people have found ways to tackle these issues, but fighting such inequities requires proper planning.

Fortunately, there are ways to plan an effective human rights campaign. We’ll tackle a few of these tips below.

1. Choose a Cause


The world’s messed up. It’s as simple as that. There is no shortage of issues that you’ll find in the world today. World hunger. Poverty. Climate change. Homelessness. Civil war. The planet is suffering from a wide variety of problems that need to be tackled. Even in the face of such notable cases of inequity and turmoil, there are those people who have chosen a cause to tackle. Individuals such as Malliha Wilson have taken it upon themselves to choose a cause and deal with them. Whether it’s in the United States, Sri Lanka, Canada, or any other place across the world, many activists have taken that necessary step to find success in helping people.

As mentioned, you first must choose a cause to champion. You can find success by focusing on the reconciliation of a host of matters. You’ll find more success, though, if you find one issue to focus on and don’t run yourself ragged. For example, let’s focus on Ms. Wilson. She is a Tamil Canadian lawyer who has spent most of her life as a champion of diversity. Using her background as a former assistant deputy attorney general of the Government of Ontario, and senior counsel at the law firm of Nava Wilson LLP, Wilson has made it a point to tackle human rights abuses in Canada.

By choosing a specific cause, she has maximized her ability to supply a public service of seeking international justice for the Tamil Canadian diaspora. Wilson chose to tackle the cause by representing this group at the United Nations Human Rights Council (UNHRC). She made it her public service to focus on alleged war crimes that had taken place against this group during the Sri Lanka Civil War. By using her experience as a special legal advisor, Ms. Wilson has succeeded in helping the Tamils of Sri Lanka with this international human rights issue. Follow the lead of Malliha Wilson and choose a cause that stands near to your heart.

2. Spread the Word

For those looking to spread the word about a human rights issue, you have a number of options for how to do this. You don’t need a law degree or extensive experience in marketing, fortunately. For example, you can use free brochure templates to spread the word about your campaign through brochures. You can use this great starting point to shine a well-deserved light on your movement. Show up to protests and rallies with professional brochures that highlight the various talking points of your human rights issue.

In addition to hard copy options such as brochures that have high-quality images and essential information about your cause, you can also use social media. Websites such as Instagram, Twitter, Facebook, and TikTok have all been used effectively to spread the word about notable cases of human rights violations across the planet. When spreading the word about your campaign, make sure to set reasonable marketing goals. Spreading the word is a terrific way to effectively spread the word about your human rights issue.

3. Define Your Goal


Don’t just run haphazardly into spreading the word about a human rights issue without a defined goal. You can bet that Malliha Wilson didn’t find success dealing with the plight of the Tamil Canadians without a set goal in mind. Do your best to decide what your end goal is going to be. This will help you to plan an effective human rights campaign overall.