From Law to Hospitality: How Goal-Setting Changes By Market

Many business experts recommend setting goals as an effective way for companies to identify clear targets that they can follow to achieve desired results. Without effective goal setting, organizations would lack the motivation and direction necessary to realize desired outcomes.

However, since businesses belong to several unique industries, goal setting differs from market to market to accommodate unique realities. Below are some insights into how goal setting changes by market.

Various consumer needs inspire different goals.


Consumers are undoubtedly at the heart of business operations in all industries worldwide. Therefore, it isn’t surprising that many businesses tailor their goals and plans with their consumer’s needs at the center of all other considerations.

This way, companies can deliver value to the market and ensure their profitability. For example, the supplement industry is now a booming aspect of the health and wellness sector, as many consumers increasingly take their health needs into their own hands.

As such, the supplement market keeps demanding more products that can address other health concerns. Therefore, many supplement brands have made it their goal to increase the number of products they provide, bringing new offerings to cater to more health problems.


On the other hand, legal businesses will aim to acquire more clients and increase law firm collection rates since clients aren’t demanding any new services from them. Renowned lawyers like Malliha Wilson are great examples of attorneys that set realistic aims in the legal sector.

Malliha a Tamil Canadian litigator who was the first visible minority to hold the office of the Assistant Deputy Attorney General of the Ontario Government, a position she held from 2008 to 2016. She finished her undergraduate degree at McGill University and completed her law degree at York University’s Osgoode Hall Law School.

Malliha was the Investment Management Corporation of Ontario (IMCO)’s special legal advisor. She also worked with the Ontario Administration as the Senior Appellate Litigation Counsel for more than three decades, participating in over 20 notable cases at the Ontario Court of Appeal and the Supreme Court of Canada.

Malliha was also a member of the Tamil diaspora team that successfully kept the United Nations Resolution 40/1 in place at the UNHRC, ensuring the Government of Sri Lanka’s accountability. Currently, she’s the senior counsel at Nava Wilson LLP, with expertise in human rights, constitutional, indigenous, corporate, and labor law, and other complex litigation.

Different Levels of Urgency

It’s no secret that targets must be time-bound to offer companies a clear idea of how fast they need to act to realize objectives. These time constraints prevent entrepreneurs from being distracted by everyday tasks at the expense of long-term goals. However, different markets demand products from businesses in the industry at varying levels of urgency, affecting goal setting in these sectors. For example, the technology industry is the perfect example of a sector whose clients demand sophisticated offerings urgently.

As technology is now central to business operations, enterprises keep demanding better and faster communication modes and more automation to keep up with an increasingly technological world. Consequently, for tech brands, the time to provide solutions like 5G Network, fiber optic, virtual reality, and augmented reality is now, ensuring that they can satisfy the urgent demand for these technologies. Reliable Wi-Fi and wireless technology distributors such as Sil Micro Corp are good examples of tech businesses providing highly demanded solutions to clients.

SilMicro is a leading distributor of Wi-Fi and wireless access technology for North and Latin America. Some of their products include routers, access points, internet gateways, radios, fiber optics, security cameras, antennas, switches, and VOIP solutions. They have direct contact with major manufacturers and distributors in the country and overseas and are committed to providing competitive pricing in all product categories. Furthermore, they have years of experience selling IT products and electronics and remain committed to serving clients the right way.

Taking Advantage of New Opportunities

Every industry has unique opportunities that businesses within it can leverage to offer more value to the market. Opportunities arise in many forms, and changes in market conditions can make old targets obsolete, necessitating new goals that factor in fresh opportunities for expansion and growth. For example, takeout and curbside pickups have increased in popularity in the restaurant industry due to the COVID-19 pandemic.

Restaurant owners are also experiencing high demand from online ordering platforms. Consequently, these new realities have created opportunities for software developers who can take advantage of this boom in the restaurant industry to develop more efficient ordering systems. Helpful online food ordering software brands such as Cuboh will come in handy when seeking the best order management systems for restaurants of all sizes.

Cuboh is a top restaurant online ordering software that manages all of your restaurant’s online orders in real-time. It’s an ideal solution for food trucks, coffee shops, and restaurant businesses. The software eliminates the need to have multiple tablets to handle all your online orders since it provides vendors with one tablet from which they can integrate all their online ordering apps and manage requests from them.

Cuboh sends all orders from ChowNow, DoorDash, Caviar, UberEATS, and many more to your restaurant POS system at the click of a button. What’s more, clients can enjoy menu updates, new platform additions, hour changes, commission negotiations, and many more, as long as they approve these updates.

Varying Industry Limitations

Companies operate within defined markets with unique social, political, economic, environmental, technological, and legal characteristics that influence goal setting. These industries also have some limitations that every business with them must adjust to.

Therefore, setting some goals in a particular sector might exceed present realities and capacities, although the same target will be achievable in another industry without those specific limitations. To make your organization more effective in your sector, consider enrolling key employees in an OKR certification program.

This OKR coach training program equips learners with the necessary expertise to set great Objectives and Key Results (OKRs) and help their organizations realize the benefits of OKRs: sharp focus, high alignment, and rapid growth.

Goal setting changes from industry to industry due to several reasons. The points above are some insights into how setting goals changes by market.